Since I’m trying to switch to a more sustainable approach in beauty, I’m also interested in environmental aspects of the fashion industry – and generally, consuming fashion. In Hungary, we have the amazing Holy Duck blog with the outstanding writing style of Mengyán Eszter. Her work I think is totally relevant and needed to open up the eyes about how we are destroying (on the personal level) global society and environment only by buying one piece of a fast fashion product. Don’t get me wrong. I did it only a few weeks ago when I paid 5 euros for a Carnival costume in Primark in the Netherlands. But at least I felt bad… Because I am aware of the personal responsibility I have with any of my buying decisions.
Because of the unquestionable connection between beauty and fashion, I think this blog or my field of interest couldn’t be complete if I didn’t talk or think about sustainable fashion also. As in everything, in this field, I’m also looking for the easiest way possible to go. I wouldn’t be able to search for months for extraordinarily sustainable pieces of fashion, neither could I pay triple price for designer clothes which happen to be even sustainable when it comes to material or production methods.
This is why buying fashion in a social way in practice means buying second hand for me. To promote this kind of consumer culture, I decided to come up with a fashion&beauty project to show the doubters that with a bit of sense for trends and visual harmony you can be a high fashion styled diva while you are:
following a sustainable path by reusing pieces that would go to waste otherwise (so on a bigger picture you are actually reducing waste),
not supporting mega-companies that are using children’s labor and not providing the basic work safety to any of their – of course mostly unofficial- employees,
promoting this trend for your friends and family,
expressing yourself by having a unique style and pieces of clothes that you won’t ever see on the streets on someone else,
and saving loads of money. But really!
Now let me show the first campaign material that is a result of an extra fun get-together with an amazing team.
Photos: András Márton Photo
Styling: Ana Jazbec
Model: Sanja Macesic
Makeup: me (using 95% natural, certified products)